52 Ways to Use Your VRPS Membership: Week 32, Sharp Teeth

It's SHARK WEEK.
by Nancy Turnage, VRPS Central Office

What is Shark Week you might ask?  Well ...

Animal Planet celebrates Shark Week every year - July/August-ish - and spends an entire week celebrating these "cartilaginous" fish.

National Geographic has its own "Shark Fest" programming as well.

But the thing is, the shark thing has caught on.  Obviously, Virginia sports an entire Atlantic coast of shark-friendly waters.  But it's more than that.

http://herndon.wusa9.com/news/community-spirit/117755-local-cupcake-shop-features-shark-week-treats

There's a Facebook page for Shark Week, with plenty of followers and plenty of dialogue.  (Viewers are disappointed in the focus on the carnivorous side of sharks.)

Aquariums and water-side museums around the country have jumped on board the shark frenzy.  Radio stations.  Discovery Channel.  SyFy Channel ("Sharknado").  Whatever works - to interest the general public in the prime summer months.  What would the public's response be to local, outdoor activities tied to the frenzy?  While the television programming is at least making some headway, it is a sedentary effort on the part of viewers.