Showing posts with label parks. Show all posts
Showing posts with label parks. Show all posts

Monday, April 18, 2016

The Nuts and Bolts of Webinars

by Nancy Turnage, VRPS Member Services Coordinator

75 minutes.  After countless hours and input from many sources, VRPS webinars typically come down to 75 minutes of "showtime".

As an example, this discussion will spotlight "What You Need to Know About Tobacco" which was conducted and recorded on Tuesday, April 12, 2016.

Rita Miller, VDH


November, 2015


Rita Miller, VRPS Board Lay Member and Virginia Department of Health Cessation Services Coordinator for the Tobacco Use Control Program, collaborated with Janit Llewellyn Allen, Virginia Department of Conservation and Recreation Project Manager, on conducting a webinar for VRPS membership in which they inform attendees on (1) the dangers of tobacco use, and (b) limiting tobacco use within parks.

Timing is everything, and as they compared notes and planned at 2015 VRPS Annual Conference in Virginia Beach, Rita and Janit were also able to reign-in Annual Conference Keynote Speaker Tom O'Rourke, Executive Director Charleston County Parks and Recreation Commission, to provide insight into their project.


January, 2016 


Janit met with VRPS Member Services Coordinator Nancy Turnage to schedule the webinar and identify the nuts and bolts.

Rita and Janit worked independently compiling slideshows to showcase content, with Rita focusing on:

  • History of Tobacco
  • Target Marketing to Youth
  • Introduction of New Tobaccco Products
  • The Toll and Perils of Tobacco
  • How to Take Action
  • The Facts About Cigarette Butt Pollution

Janit Llewellyn Allen, DCR


while Janit explored how three Virginia localities are addressing tobacco control and prevention.  Janit solicited the input of VRPS members Sarah Baldwin (Deputy Director, Fairfax County Park Authority), and Jim Perdue (Parks District Manager, Chesterfield County Parks and Recreation) to share their experiences of tobacco use restriction in parks within their localities.

On a separate but related effort, Rita and Janit are also collaborating on an article for the June edition of VRPS' Parks and Recreation magazine.


February, 2016


Courtesy Chesterfield County Parks and Recreation


When Rita and Janit felt they had final drafts, they solicited the assistance from peers at their respective Virginia agencies for feedback.

VRPS Central Office began marketing the webinar via the weekly E-update member newsletter, E-blasts, and Social Media posts.  Webinar registration and information was made available on the VRPS website.  Typically, VRPS webinars are free to VRPS members only.  Due to the nature of the critical content of "What You Need to Know About Tobacco", and in keeping with its goals, VRPS made the decision to make the webinar free to the general public.

VRPS goals include:

  • Provide and encourage continuous training opportunities for members;
  • Improve recreation, parks, and leisure services to the public;
  • Update members on current trends and opportunities in the profession;
  • Disseminate information to the public through use of publications and media;
  • Maintain current academic curriculum;
  • Involve interested citizens in advisory, participatory, and volunteer efforts supportive of parks, recreation, and leisure services programs in the Commonwealth of Virginia;
  • Maintain a professional register of qualified recreation and park personnel.



March, 2016



While the slides were being created, edited, re-edited, and shared, the VRPS Certification Education Board was reviewing the webinar application to be eligible for .1 CEU by attendees who request to purchase and earn the CEU.

The CEU Board is comprised of:

  • Chair, Shannon Moore, CPRP, Virginia Beach Parks & Recreation
  • Ed Matthews, CPRP, City of Norfolk Recreation, Parks, & Open Space
  • Vic Garber, CPRP, Charlottesville Parks & Recreation Department
  • Ashley Greene, CPRP, Maryland-National Capital Park and Planning Commission
  • Arlana Fauntleroy, CPRP, James City County Parks & Recreation

The board reviews CEU applications to assure that the educational opportunity meets all criteria as defined by VRPS and NRPA:

  1. Activity is planned in response to educational needs that have been identified for a target audience.
  2. Activity has clear, concise, and measurable written statements of intended learning outcomes.
  3. Qualified instructional personnel are involved in planning and conducting each activity.
  4. Content and instructional methods are appropriate for the intended learning outcomes of each activity.
  5. Participants must demonstrate their attainment of the learning outcomes.
  6. The participants evaluate each learning activity.



April, 2016



Jim Perdue, Janit Llewellyn Allen, Rita Miller finalize details prior to the webinar.  Sara Baldwin was able to contribute remotely.



  • VRPS scheduled a connectivity webinar test for all persons to be speaking during the course of the 75-minute webinar.
  • The webinar was held and recorded.
  • CEU certificates were distributed to those attendees who purchased and earned the .1 CEU.
  • The webinar recording was made available via emails to registrants, the VRPS website, social media, and E-update.


Courtesy Fairfax County Park Authority


Many thanks to all the professionals who made this webinar, and all VRPS webinars, possible!









Monday, February 1, 2016

Getting Virginia Beach Healthy All in One Day

by Michael Kalvort, CPRE

VRPS Board of Directors
2016 Professional Education and Senior Resource Group Liaison
2016 LTI Committee
Director, Virginia Beach Parks and Recreation

Many departments in parks and recreation agencies experience a massive rush of registrations at the beginning of summer camp season, before the start of the school year and the first day the catalog is released. Yet, seldom do we, as professionals, develop sales and incentives for our customers to take advantage of. In celebrating the Virginia Beach Parks and Recreation Department’s 60th Anniversary and in tying in our citizen’s healthy New Year’s resolutions to work out and to become more fit, we decided to offer a one-day open house where we would discount our annual recreation center memberships from $86 to $60. Our memberships include access to all our amenities at our recreation centers.

This promotion was not as simple as just placing an ad in the paper and notifying our team members at the recreation centers. It was a total team effort. For weeks, social media was deployed, ad buys were placed, our team went through extensive sales training, our procedures and data entry mechanisms were improved, and our volunteer boards, including the Parks and Recreation Commission and the Virginia Beach Parks and Recreation Foundation, were enlisted to help us get the message out to our many residents. In the end, through a lot of hard work and extensive team work, the promotion was a true success. Over 3,700 new memberships were sold, 3,100 being adults (our target audience for this venture), and over $200,000 was generated in the course of six short hours.

Were there some minor hiccups? Of course. Lines were fairly long, and some residents did not wait due to other commitments on the weekend, yet overwhelmingly, our citizens voiced their appreciation of not only offering this great deal, but also extending a call to action for each and every one of them to become healthier and fit in the New Year. Sometimes it takes extreme pressure and overwhelming odds to unify as a team, and for this entire day, Virginia Beach Parks and Recreation was solely focused on customer service and our parks and recreation mission to improve the lives of our citizens through wellness and play.

I am always excited when I get a chance to speak with other fellow professionals throughout the state learn about their experiences and programs. This is an opportunity to share ours.

I don’t write this blog to gloat or to say how Virginia Beach is doing extraordinary things (even though I am extremely proud of my coworkers and their ability to create new programs and develop and renovate world class facilities), but it’s to share that just like some businesses hold one-day sales on Black Friday, your department can also employ those tactics just like we did. Our marketing division worked tirelessly to ensure the message was spread throughout our community and that this was a one-day, limited time offer.  Just like in business, scarcity creates demand and motivates individuals. 

Many of you hold one-day or weekend special events which draw hundreds or thousands into your area. Why couldn’t this happen for a program or a special parks and recreation offer? Start planning today and gear up for success….you might be surprised at the turnout and impact hundreds or thousands of your neighbors all in one day. 

I look forward to hearing about your success at LTI or in Roanoke at congress.


Michael Kalvort, CPRE is the Parks and Recreation Director of the City of Virginia Beach. He can be reached at 757-385-1122.


Monday, November 4, 2013

52 Ways to Use Your VRPS Membership: Week 45, Partnering by Creative Means

by Nancy Turnage, VRPS Central Office

The "Little Free Library" is an organization that, in a nutshell, is a collection of worldwide locations that offer anyone (ANYONE) the opportunity to take a book (or two) and bring a book to share.  The books are housed, as you might guess, in "little houses" - of varied designs.  The idea, among other things, is to solve that problem of, as the Winchester Star puts it:

"When school doors close and the library lights go out for the night, most students have no place to grab a new book."

The Little Free Library website offers a comprehensive map identifying all the LFL's around the world.  In Virginia, there are about 33, including

  • Alexandria
  • Arlington
  • Big Stone Gap
  • Charlottesville
  • Chesapeake
  • Churchville
  • Danville (9!)
  • Fredericksburg
  • Henrico (2)
  • Keysville
  • Leesburg
  • Lexington
  • Lynchburg
  • Mineral
  • Newport News
  • Norfolk
  • Richmond (2)
  • Virginia Beach
  • Winchester
There could be more that haven't made it to the map yet.  In fact, Little Free Library believes only about one-fourth of the libraries are actually mapped.

Danville appears to be the most prevalent Little Free Library Virginia community, boasting 9.  And, while most of the LFL's find their homes at private addresses, subdivisions, and schools, there are Virginia LFL's located at an art studio, a Kiwanis club, and even a Starbucks.  Likewise, it appears that some Danville, Lexington, and Winchester parks are homes to LFL's.


It's neat - a collection of literary lovers have established their own library system and become part of a greater good.  There is no need to be a nonprofit or affiliated with some sort of organization - anyone can do it.  By the end of 2013, Little Free Library believes they will have over 15,000 LFL's in 55 countries.  Interested?  Visit their website to get started.  Folks have shared library-box-construction plans, created a Facebook page, and offered instruction.  Then share YOUR story with us!